ACAD Recruitment
Your growth partner
Threefold Strategy to Funnel Study Participants
The Asian Cohort on Alzheimer’s Disease needed a new strategy to increase recruitment of older Asian Americans. I created a plan to refocus onto target audience, increase visual content, and redesign their website.
Website Redesign
Streamlined visitor journey to interest page, increased SEO metrics, added two more translation languages
Facebook/WeChat Strategy
Develop customized content strategies designed to meet participants where they are and match language that emphasizes their needs as older adults.
Video/Visual Content
Created reels and longform videos for posting to Facebook and Youtube to increase audience engagement
Creating meaningful partnerships
In Practice
Partnering with brands is about more than just promotion; it’s about building genuine connections that resonate with audiences.
Videos
- Strategic collaborations
- Authentic messaging
- Creative storytelling
- Engaging visuals
- Audience interaction
- Brand alignment
Results
Since the implementation of a new digital strategy, ACAD’s participant recruitment jumped.
- Interest List grew by 2,000
- Website traffic up 200%
- Engagement on Facebook and WeChat increased 60%
